DEALERSHIP TRAINING

Skill Development for Salespeople, Sales Management, and F&I Management

Automotive Career Training (ACT)

Development of Salespeople, Sales Management and F&I Management

Dealerships who enroll their employees multiply their profits!

Relevant skill building training to support in store, or remote selling, leasing, and financing.

Every lead counts today. And so does every dollar. Ensuring only the highest trained, and verified capable individuals are handling incoming form leads and phone calls is critical. So is the ability to execute the sales process remotely (by email, phone or screenshare), when required by the customer, using the latest and most effective remote selling tools (software) for desking, F&I, and E-contracting.

The College trains and tests employees to ensure they can execute the highest profit producing, legally compliant PROCESS for each step in the sale and how to execute each step in person, or remotely, using the latest tools and technologies. Don’t take our word for it, read the results as reported by General Managers, Sales Managers, F&I Directors and Managers, and Top Internet and Traditional Salespersons nationwide.

Cross train your “A Team” and ensure no lead is wasted, and no dollar left on the table due to less than perfect process, lack of understanding, or clumsy remote communications.

Also, the College provides every employee with a 365 day business plan to BRING IN THEIR OWN CUSTOMERS, data mine for equity and identify other in-market opportunities, and establish their own books of business within the dealership business.

We train, monitor and measure DAILY for immediate, and lasting results.

Courses are delivered on the latest learning technology platform (SOARlms) that pushes content to mobile devices, laptops and desktops. Next lessons are served up daily (no re-log-in required) until completed achieving nearly 100% completion rates of all courses started – without any extra work required from the managers to get their teams to train.

We may be the only online training solution that asks for current numbers to establish baselines before training starts. Why is that? That’s because we ALWAYS expect BIG INCREASES based on the results of thousands of prior students. Count on measurable increases in closing ratios, profits per unit, referrals and CSI – immediately after training begins. Career Coaches work as assistant coaches to the management team to help keep everyone’s eye on the ball (INCREASES)!

Promote from within more often with greater success (virtually no risk). Ensure new candidates are fully trained and tested before their first day in the new position. Bring in talent from other industries seamlessly with career training for every front end position. Reinforce a culture of ethics and integrity with daily training that employees consistently rate “excellent.” Attract and retain good character with skills and focus to achieve 100% CSI.

Every dealer gets their own private-labeled online learning center. Your new training center includes your logo, your name, your colors, look and feel. Want to add your own content? We will help – dealers can add videos, word docs, audio files, or power points with tests and surveys. Eliminate redundant on boarding work of new employees, deliver company specific sales training, policies/procedures, and welcome new employees with messages about your company and culture.

The College of Automotive Management (CAM) offers month-to-month terms when entire departments enroll. Courses are designed for continuous skill development, including 365 day business plan for salespeople to bring in their own customers. Keep your online learning center alive and filled with CAM content to perpetually onboard new employees, provide continuous skills training based on ethics, continue to promote from within with ease, role play, and refresh forgotten skills at an unbelievable great price.

PRICING

course-sales

Discounts when all salespeople and managers enroll!

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(888) 857-4411

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Discounts when all F&I Managers and director(s) enroll!

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(888) 857-4411

course-compliance

Discounts when all salespeople and managers enroll!

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(888) 857-4411

course-service

Discounts when all service advisors enroll!

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(888) 857-4411

Dealership Training - Reviews and Results

“I have to admit we were a little skeptical in the beginning. The College made some pretty bold claims. Their promise to help create happier employees that have less stress at work while achieving higher profits and 100% happy customers 100% of the time sounded to good to be true. But the results speak for themselves. What mattered most to me was what my employees thought of the program, and then the program’s effect on our bottom line. After seeing that every employee, without exception, agreed with the content and was happy to be participating in the training, and after watching our profits in the first store increase by several hundred percent more than we invested in the training in just the first 30 days, I was sold. 24 months later, we continue to utilize the services of the College Training Program and are achieving our goals of happier customers and increased profits.

Bill van den Hurk, Owner – Aloha Auto Group (State Dealer Association President)

“Our team of 11 salespeople increased their profits per unit by $90,068, and added $53,038 of additional profits from additional sales ($143,306 total profit increase) since starting the CAM ACT program 90 days ago, over our prior 90-day average. We’ve just begun. By focusing on developing even stronger personal relationships and friendships with our customers the numbers increased. Our CRM was loaded with more personal information about our customers than all 6 of the other stores in our group combined during the last 30 days. That means that more of our salespeople developed a new relationship and they made their own plans to keep in touch with their new friends. (180-day update: “Our profit increase now totals more than $300,000 over our previous 90 day average.”)

Mike Aziz, General Manager – Tuttle Click Capistrano Ford

“This has made our job as sales managers a whole lot easier, and everyone is seeing their own progress each week. We realize customers are continually comparing other dealers to ours, and we must stand out as exceptional if we are to win their trust.”

Lionel Sandoval & Kevin Burns, Sales Managers

We needed a solution to standardize our Sales, Desking and F&I process at each location and create a team atmosphere where everyone has the same objective of 100% happy customers, in order to continually increase profits per sale, closing ratios and repeat business. We also wanted a training platform where we could customize with our own content, test, and support ALL employees on the values, principles and best practices of our organization, while taking advantage of the College’s world class training, coaching and career development programs. The College is helping us build our own customized Aloha Auto Group training center online and accomplishing all of our training objectives. The ACT program and its emphasis on ethics are also helping us attract, develop and retain top talent with good character at our organization.”

Russ Wong, COO – Aloha Auto Group

“We are quite pleased with our relationship with the College of Automotive Management. In the first two months since implementing ACT, our auto sales and gross profits have increased immensely!!! We are total believers in the College’s relationship selling training and our employees are very happy to be working in an environment that is 100% committed to ethics and integrity in all our customer transactions. We will continue to attract and retain the top talent to work for our company.”

Alan Uyeoka, General Manager

“I rate this course “CAM” as an excellent course… It helped me become a better salesperson and able to communicate well not only with customers but with co-workers and supervisor… Most important my gross is better and easier for me to do it again and again. I think my employer is the best I have been in car sales for more than ten years and not one have invested toward their sales associate this opportunity. Excellent Rating= Excellent Training Content. I would highly recommend to others.””

Raul Menina, Professional Salesperson

Examples of Measurable Increases As Reported by Dealership Employees

“The training at the College has been critical with my new position as Finance with Galpin Kia. My PVR is a lot higher — I increased my average by $288.00. So far, this course has been one of the most valuable training courses and is an excellent resource. I will highly recommend it to others.”

Elizabeth Palacios, Finance Manager

“I have been a Finance Manager at Galpin Ford for 12 years. I was able to increase my PVR over $230 over my previous 60-day average and maintain that increase for two consecutive months, qualifying me to be honored with the Master’s Certification on my diploma….”

Janet Lazar, Finance Manager

“The F&I Products and Presentation courses are excellent. Last month my income per unit increased $130 over my yearly average. I am finding this course very useful and a great source for learning new things to which I trust as it is coming from the best of the best. I find our customers really appreciate that fact that we care about their experience…”

Jeremy Chick, F&I Manager

“The F&I course is excellent. I definitely would highly recommend this training class to everyone who is in the Car Business. I think it is one of the best courses I ever had. It will help me to improve and bring in more gross for the dealer. After I completed the training, I raised my PVR by 29%, increasing it $250 per copy. Thank you very much for all your help.”

Fernando Bolanos, Finance Manager

Alfredo Labrador – First 4 months bottom line profit results – $123,303 Extra Gross Profit

Alfredo’s employer made $123,303 of ADDITIONAL PROFITS from a much higher gross profit average per sale and a many more units per month. What changed?

“I had an average increase of $1,807 per unit every month over my 90-day baseline average of ($546) established in Jan, Feb, and March, since I started the training and increased my average units sold per month over my baseline of 5 units to 17.5 units per month. The knowledge I gained has been very helpful.”

Employee’s quotes from the interactive Learning Management System…

“I rate this course excellent. This automotive management college is really great training. I want to go back again to remember everything. I can come back any time. I want to thank Bill, our owner, for opening up this teaching to his salespeople and the opportunity to learn more and to be successful in this business. Mahalo & GOD BLESS!”

Alfred Labrador, Professional Salesperson

Lorenzo France – First 5 months bottom line profit results – $79,497 Extra Gross Profit

Lorenzo’s employer made $79,497 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?

“I am excited to say I have sold more units and made more gross income since starting the course than I ever have before since being in the car business for 6 years. I increased my steep baseline average of 22 units sold per month to 23 units for two consecutive months and I had an average increase of $803 per unit for April thru July over my 90 day baseline average established in Dec, Jan, and Feb. There are so many things I didn’t understand about the business until taking this course.”

Employee’s quotes from the interactive Learning Management System… 

“I want to start by saying thanks. I rate this course excellent. This is actually the second training I did and this one is more detailed and easier to understand. I think it will benefit me in the long run especially with my goals to own my own dealership. I can say it has helped me in so many ways- I am more relaxed when talking to customers on the phone, it has helped me keep my CSI above level, and referrals have been amazing! Before, I maybe had four referrals a month, now for sure over eight. Looking forward to learning more. I know it will help strengthen my career and do great things for my company.”

“It has opened my eyes in so many ways. It has shown me how to listen more to the customer and build more relationships. Last month, I tested it and built better relationships with the skills I learned and through that, I am excited to say I sold more units and more gross since starting in the car business 6 years ago. After the first six hours of online training, I commented that I plan on making 5 times what I normally make now… which is over $100,000 per year. Then, in my first two months after starting the training, I’ve already earned more than $55,000 in sales commissions.”

Lorenzo France, Professional Salesperson

Abdi Ebrahimi – First 5 months bottom line profit results – $12,138 Extra Gross Profit

Abdi’s employer made $12,138 of ADDITIONAL PROFITS from a much higher gross profit average per sale in just five months. What changed?

“After I started training provided by the College of Automotive Management, my profit per car increased by $357 above my prior 90 day average.”

Employee’s quotes from the interactive Learning Management System

“The training is excellent. Desking/Negotiation so far is my favorite. Phone training was excellent and was not taught in the manufactures training courses. My employer should benefit from getting higher grosses from the entire sales department.”

Abdi Ebrahimi, Professional Salesperson

Chris Rezabek – First 4 months bottom line profit results – $13,668 Extra Gross Profit

Chris’s employer made $13,668 of ADDITIONAL PROFITS from a much higher gross profit average per sale and more unit sales in just four months. What changed?

“Since the start of training at The College of Automotive Management, I have had an average increase of $804 per unit April thru July over my 90 day baseline average of $2703. I also increased my average number of units sold per month by 4 units above the same baseline average mentioned above in June and then 6 more than my baseline in July.” 

Employee’s quotes from the interactive Learning Management System…

“I rate this training excellent. Everything about this course is great. I am enjoying putting everything I learn into my everyday life here at work. I would give this course and everything I have learned a 10.”

Chris Rezabek, Professional Salesperson

Joanna Mattos – First 4 months bottom line profit results – $73,019 Extra Gross Profit

Joanna’s employer made an EXTRA $73,019 in four months from Joanna’s ADDITIONAL increased profit per unit. What changed?

“I had a per unit average increase of $1,058 April thru July over my 90 day baseline average established in Jan, Feb, and March, which was $1,275. I almost doubled it completely by implementing the recommended professional selling strategies of loving your customer and to not think of them as just someone that is going to buy a car but a person that I can call a friend. When you treat a person as a friend and not just another car deal, you make them feel special. By approaching my career in sales as a career of satisfying needs and wants vs. talking people into something, will first help me make more of my customers a friend and not just some person I meet.”

Employee’s quotes from the interactive Learning Management System…

“This training is different from others because I never came across a training that informs you to treat your customer as a friend and that is important.”

Joanna Mattos, Professional Salesperson

Bully Koani – First 5 months bottom line profit results – $25,536 Extra Gross Profit

In the first five months Bully’s employer made $25,536 of ADDITIONAL PROFITS from a much higher gross profit average per sale. What changed?

After starting the online training program from the College, I increased my profit per car average in 4 of the last 5 months. For those months my average profit per sale was $798 higher than my previous 90 day average. 

Employee’s quotes from the interactive Learning Management System… 

“This course is really helpful to new salesman like me. I’m still a green pea. I learned a lot from taking this course. I rate this course excellent.”

Bully Koani, Professional Salesperson

Rolly Medrano – First 5 months bottom line profit results – $26,103 Extra Gross Profit

Rolly’s employer made $26,103 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?

“After starting this training program, my average profit per car increased by $1,243 per unit March thru July over my 90 day baseline average established in Dec, Jan, and Feb. I will continue to implement everything that I have learned to my profession.”

Employee’s quotes from the interactive Learning Management System… 

“This is excellent training program and very informative. I picked up ideas and strategies that will help me achieve my goals.”

Rolly Medrano, Professional Salesperson

Jonathan Kaaihue – First 6 months bottom line profit results – $13,668 Extra Gross Profit

Jonathan’s employer made $13,668 of ADDITIONAL PROFITS from more unit sales in just six months. What changed?

“Since I have started the training at the College I raised my average units sold per month to 12 cars, which is 4 above my baseline that was established Jan, Feb, and March.”

Employee’s quotes from the interactive Learning Management System…

“Excellent! Very thorough and a 10/10! This training program has been the best, most invaluable training I have ever received in the automotive industry.!”

Jonathan Kaaihue, Professional Salesperson

Donny Kim – First 5 months bottom line profit results – $49,922 Extra Gross Profit

In the first five months Donny’s employer made $49,922 of ADDITIONAL PROFITS from a much higher gross profit average per sale. What changed?

“I had an average increase of $1,141 per unit for April thru July over my 90 day baseline average and increased my front end gross five out of the 6 months since I started training at the College.”

Employee’s quotes from the interactive Learning Management System… 

“Excellent. Excellent. Excellent. Good Techniques and good information. I learned proper compliments go a long way in the building relationship stage.”

Donny Kim, Professional Salesperson

Jerry Hall – First 6 months bottom line profit results – $34,336 Extra Gross Profit

Jerry’s employer made $34,336 of ADDITIONAL PROFITS from a much higher gross profit average per sale. What changed?

“I increased my profit per car average and maintained that increase for 5 of the last 6 months since starting training provided by the College of Automotive Management. For 4 of the 6 months, that profit per sale increase averaged $856 per unit.”

Employee’s quotes from the interactive Learning Management System…

“I have always been told to bond with the customer and find common ground, but what this course is saying is go beyond that and really find out about the customer, and follow up with them in the future to share information that pertains to their interest to help build a relationship that will last. Also, what I have learned is it is important to always be truthful and always do what is right for everyone. The Phone training course was excellent; it provided great training, with phone scripts that help walk you through what questions to ask the customer to make you stand out from other dealers.”

Jerry Hall, Professional Salesperson

Justin Carlton – First 6 months bottom line profit results – $47,650 Extra Gross Profit

Justin’s employer made an EXTRA $47,650 in six months from Justin’s ADDITIONAL increased profit per unit. What changed?

“Since starting training at the College my profit per car increased by $607 per sale on average Feb-July, 2014 (6mo average), over my prior 90 day baseline average. I sold 17 cars in May alone, 4.5 more than my 90 day baseline average.”

Employee’s quotes from the interactive Learning Management System…

“I rate the training Excellent. The course explained price isn’t why people always buy from you. That is true. I have learned to show my respect and put myself into their shoes to treat them the way I would like to be treated if I were buying =)”

Justin Carlton, Professional Salesperson

Carlo Pocino – First 6month bottom line profit results – $25,695 Extra Gross Profit

Carlo’s employer made more than $25,695 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?

“After starting the personal development program at the College online my average profit per car increased by $876 in February and March over my prior 90 days baseline average of $2548 established in Nov, Dec, and Jan. In 4 of the last 6 months I also maintained an additional 7 units higher than my prior baseline average and achieved top salesperson 3 months in a row.”

Employee’s quotes from the interactive Learning Management System… 

Great Info! The Training is Excellent! I will implement the love your customer thing to be more approachable on the car lot. If a customer has a bad attitude or is rude I will overcome that with kindness.”

Carl Pocino, Professional Salesperson

Walter Borchers – First 6 months bottom line profit results – $24,716 Extra Gross Profit

In the first six months Walter’s employer made $24,716 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?

“After starting the online training program from the College… I increased my profit per car average in 5 of the last 6 months. For 4 of those 6 months my average profit per sale was $668 higher than my previous 90 day average. I also averaged 1.5 more units per month over the entire 6 month period.

Employee’s quotes from the interactive Learning Management System… 

“This is a great course for the beginner, but a fantastic course for the experienced salesperson. I have tried harder to become friends with customers and it has started to pay off in numerous ways.”

Walter Borchers, Professional Salesperson

Dave Macias – First 6 months bottom line profit results – $58,675 Extra Gross Profit

David’s employer made more than $58,675 of ADDITIONAL PROFITS from a much higher gross profit average per sale and more unit sales in just six months. What changed?

“As the fleet manager, I sell a lot of units. In December I sold 28, and that month was one of three months that comprised my “base line” average I wanted to beat. During the first six months after starting training provided by the College I maintained an average of ½ a car more than my baseline, but more importantly increased my profit per car by $584 on average OVER THE ENTIRE SIX MONTHS, including April when my profit increase was more than $800 per unit sold.” 

Employee’s quotes from the interactive Learning Management System…

“This is a very interesting course. I feel that this will help me in everyday life with customers and people that I meet. I would rate the phone training as Excellent. It helps to make a friend when you show concern.”

Dave Macias, Fleet Manager

Tom Dunlap – First 6 months bottom line profit results – $25,015 Extra Gross Profit

Tom’s employer made $25,015 of ADDITIONAL PROFITS from a much higher gross profit average per sale in just six months. What changed?

“Since I started training provided by the College my customers have been paying me more to do business with me. For four of the last six months my profit per unit increased by more than $300 on average. During my first 60 days after starting the training my profit per sale averaged $447 more than my prior 90 das average.” 

Employee’s quotes from the interactive Learning Management System…

“I am one of the dealer’s Internet managers. Sweet that there is automotive training that focuses on loving our customers and being their friends. I am very focused on loving each and every person I meet. The phone training course is excellent. It challenges us to stay in control of the conversation with proven word tracks. This course has helped me find creative ways to create relationships over the phone and to get the customers information in different manner then we are all taught in the car business. I also will need to do a better job with long term follow up with each and every friend I make day to day.”

Tom Dunlap, Internet Specialist

Roy Ball – First 6 months bottom line profit results – $36,326 Extra Gross Profit

Roy’s employer made $36,326 of ADDITIONAL PROFITS from a much higher gross profit average per sale in just six months. What changed?

“After I started training provided by the College of Automotive Management my profit per car increased dramatically. During the last 6 months, I maintained an average of $866 more per sale than I did during my prior 90 day average.”

Employee’s quotes from the interactive Learning Management System…

“Excellent. I am in the business now about 13 years. So far everything that you said is true. This does help on increasing your income and closing ratio.”

Roy Ball, Professional Salesperson

“Excellent (I will be referring to this section in the future to establish good contact habits for current and brand new employees). 

I consider the: love, like, appreciate mentality to be comparable to the foundation of the Business plan’s infrastructure and thus invaluable. 

I like the prospective impact of what “Loving the customer” and focusing on the friend above only the “what it’s going to take to make the sale mentality”, is a totally different outlook which I believe will promote a more positive experience for both the customer and the salesperson. 

The facts and information that was presented in the series I found easy to absorb and I am anxious to give this different perspective a try and start to grow relationships rather than rely solely on the product. “

10/10 excellent! This section can directly influence your stores ability to generate income.

Professional Desking rates an Excellent in my book, the different methods of staying on the customer’s side has already had an impact on the store. Thank you!”

Daniel Menasian, Sales Manager

“The phone training course is excellent. The training was very helpful with phone calls. I am really grateful. It can help us in real world situations with customers.”

Troy Chong, General Sales Manager