Hire Pre-Trained Automotive Professionals — Not Guesswork

Joanna Mattos – Joanna’s employer made an EXTRA $73,019 in four months from Joanna’s ADDITIONAL increased profit per unit. What changed?
“I had a per unit average increase of $1,058 April thru July over my 90 day baseline average established in Jan, Feb, and March, which was $1,275. I almost doubled it completely by implementing the recommended professional selling strategies of loving your customer and to not think of them as just someone that is going to buy a car but a person that I can call a friend. When you treat a person as a friend and not just another car deal, you make them feel special. By approaching my career in sales as a career of satisfying needs and wants vs. talking people into something, will first help me make more of my customers a friend and not just some person I meet.”

“2.5 years into my F&I position at the Auto Gallery (Porsche) I decided to enroll into CAM's online program. At the time I was making $100K per year. I am making over double what I once was... (about $250,000 per year) and I owe much of it to the help of CAM. I loved that CAM taught me how to sell because no one ever had. No one taught me about leasing or subprime or anything of the like -- except CAM. From my experience and success, I recommend that this training be for ALL F&I managers, and even salespersons.”

Having explored other options, I can confidently say that the F&I Sales Process from the College of Automotive Management stands out. It doesn’t try to overhaul what already works and instead, it perfects the fundamentals and delivers them in a format anyone can grasp, whether your brand new to F&I or already experienced. That’s what makes it truly exceptional. I definitely say it gets 5-stars. Usually, courses have a lot of hype. The reason I've rated this course as 5-stars is because, I have been in the industry for several years and have held several positions and figured that this course could not teach me anything that I didn't know already, however, I'd have to beg to differ. It has not only taught things I didn't know, but it has also expanded on what I do no.

Had my employer provided this kind of training, I likely would have felt a deep sense of loyalty to that organization—regardless of higher-paying opportunities elsewhere. It would have shown me that my employer valued not just the success of the business, but also my personal growth and long-term success. That kind of investment in people builds unmatched trust and commitment. I think all employers should invest in this particular training; however, I am happy that they don't because then the competition would too much."