See CAM Training in Action
At the College of Automotive Management, training isn’t built around theory — it’s built around
REAL-WORLD DEALERSHIP PERFORMANCE
This isn’t passive learning — it’s immersive, practical training built to develop confidence, improve consistency, and drive real income growth inside the dealership
Our training combines:
Cinematic visuals | Realistic role-play scenarios | Guided instruction | Structured processes | Hands-on exposure to real dealership systems, DMS platforms, lender tools, and actual contracts and disclosures to create an engaging, media-rich learning experience that actually sticks.
From (and not limited to):
Lead Handling
to
Customer Communication
or
Deal Structuring
to
Compliance and F&I Presentations
…each piece of content is crafted for MEASURABLE RESULTS
Advanced Sales Training Samples
Every video you see is intentionally designed to reflect the conversations, challenges, and opportunities professionals face every day in automotive and powersports environments.
Here’s a look at how that training comes to life:
AUTOMOTIVE INDUSTRY HIGHLIGHTS:
CAM’s content isn’t outsourced or theoretical — it’s developed by seasoned professionals with decades of experience across automotive sales, F&I, and lending.
That expertise is embedded into every lesson, every scenario, and every interaction — creating training that reflects the realities of the dealership environment, not a classroom interpretation of it.
POWERSPORTS INDUSTRY HIGHLIGHTS:
DEALERS:
INDIVIDUALS:
READ REAL REVIEWS FROM CAM GRADS
Jonathan Kaaihue - First 6 months bottom line profit results - $13,668 Extra Gross Profit
Jonathan’s employer made $13,668 of ADDITIONAL PROFITS from more unit sales in just six months. What changed?
“Since I have started the training at the College I raised my average units sold per month to 12 cars, which is 4 above my baseline that was established Jan, Feb, and March.”
Donny Kim - First 5 months bottom line profit results - $49,922 Extra Gross Profit In the first five months
Donny’s employer made $49,922 of ADDITIONAL PROFITS from a much higher gross profit average per sale. What changed?
“I had an average increase of $1,141 per unit for April thru July over my 90-day baseline average and increased my front-end gross five out of the 6 months since I started training at the College."
Jerry Hall - First 6 months bottom line profit results – $34,336 Extra Gross Profit
Jerry’s employer made $34,336 of ADDITIONAL PROFITS from a much higher gross profit average per sale. What changed?
“I increased my profit per car average and maintained that increase for 5 of the last 6 months since starting training provided by the College of Automotive Management. For 4 of the 6 months, that profit per sale increase averaged $856 per unit.”
Justin Carlton - First 6 months bottom line profit results - $47,650 Extra Gross Profit
Justin’s employer made an EXTRA $47,650 in six months from Justin’s ADDITIONAL increased profit per unit. What changed?
“Since starting training at the College my profit per car increased by $607 per sale on average Feb-July, 2014 (6mo average), over my prior 90-day baseline average. I sold 17 cars in May alone, 4.5 more than my 90-day baseline average.”
Carlo Pocino - First 6 month bottom line profit results - $25,695 Extra Gross Profit
Carlo’s employer made more than $25,695 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?
“After starting the personal development program at the College online my average profit per car increased by $876 in February and March over my prior 90 days baseline average of $2548 established in Nov, Dec, and Jan. In 4 of the last 6 months I also maintained an additional 7 units higher than my prior baseline average and achieved top salesperson 3 months in a row.”
Walter Borchers - First 6 months bottom line profit results - $24,716 Extra Gross Profit
In the first six months Walter’s employer made $24,716 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?
“After starting the online training program from the College… I increased my profit per car average in 5 of the last 6 months. For 4 of those 6 months my average profit per sale was $668 higher than my previous 90 day average. I also averaged 1.5 more units per month over the entire 6 month period. This is a great course for the beginner, but a fantastic course for the experienced salesperson. I have tried harder to become friends with customers and it has started to pay off in numerous ways.”
Dave Macias - First 6 months bottom line profit results - $58,675 Extra Gross Profit
David’s employer made more than $58,675 of ADDITIONAL PROFITS from a much higher gross profit average per sale and more unit sales in just six months. What changed?
“As the fleet manager, I sell a lot of units. In December I sold 28, and that month was one of three months that comprised my “base line” average I wanted to beat. During the first six months after starting training provided by the College I maintained an average of ½ a car more than my baseline, but more importantly increased my profit per car by $584 on average OVER THE ENTIRE SIX MONTHS, including April when my profit increase was more than $800 per unit sold.”
Tom Dunlap - First 6 months bottom line profit results - $25,015 Extra Gross Profit
Tom’s employer made $25,015 of ADDITIONAL PROFITS from a much higher gross profit average per sale in just six months. What changed?
“Since I started training provided by the College my customers have been paying me more to do business with me. For four of the last six months my profit per unit increased by more than $300 on average. During my first 60 days after starting the training my profit per sale averaged $447 more than my prior 90 das average.”
Roy Ball - First 6 months bottom line profit results - $36,326 Extra Gross Profit
Roy’s employer made $36,326 of ADDITIONAL PROFITS from a much higher gross profit average per sale in just six months. What changed?
“After I started training provided by the College of Automotive Management my profit per car increased dramatically. During the last 6 months, I maintained an average of $866 more per sale than I did during my prior 90-day average. I am in the business now about 13 years. So far everything that you said is true. This does help on increasing your income and closing ratio.”
“Excellent (I will be referring to this section in the future to establish good contact habits for current and brand new employees).
I consider the: love, like, appreciate mentality to be comparable to the foundation of the Business plan's infrastructure and thus invaluable.
I like the prospective impact of what "Loving the customer" and focusing on the friend above only the "what it’s going to take to make the sale mentality”, is a totally different outlook which I believe will promote a more positive experience for both the customer and the salesperson.
The facts and information that was presented in the series I found easy to absorb and I am anxious to give this different perspective a try and start to grow relationships rather than rely solely on the product.
10/10 excellent! This section can directly influence your store's ability to generate income.
Professional Desking rates an Excellent in my book, the different methods of staying on the customer’s side has already had an impact on the store. Thank you!”
Rolly Medrano - First 5 months bottom line profit results - $26,103 Extra Gross Profit
Rolly’s employer made $26,103 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?
“After starting this training program, my average profit per car increased by $1,243 per unit March thru July over my 90-day baseline average established in Dec, Jan, and Feb. I will continue to implement everything that I have learned to my profession.”
Bully Koani - First 5 months bottom line profit results - $25,536 Extra Gross Profit
In the first five months Bully’s employer made $25,536 of ADDITIONAL PROFITS from a much higher gross profit average per sale. What changed?
“After starting the online training program from the College, I increased my profit per car average in 4 of the last 5 months. For those months my average profit per sale was $798 higher than my previous 90-day average."
Joanna Mattos - First 4 months bottom line profit results - $73,019 Extra Gross Profit
Joanna’s employer made an EXTRA $73,019 in four months from Joanna’s ADDITIONAL increased profit per unit. What changed?
“I had a per unit average increase of $1,058 April thru July over my 90-day baseline average established in Jan, Feb, and March, which was $1,275. I almost doubled it completely by implementing the recommended professional selling strategies of loving your customer and to not think of them as just someone that is going to buy a car but a person that I can call a friend. When you treat a person as a friend and not just another car deal, you make them feel special. By approaching my career in sales as a career of satisfying needs and wants vs. talking people into something, will first help me make more of my customers a friend and not just some person I meet.”
Chris Rezabek - First 4 months bottom line profit results - $13,668 Extra Gross Profit
Chris’s employer made $13,668 of ADDITIONAL PROFITS from a much higher gross profit average per sale and more unit sales in just four months. What changed?
“Since the start of training at The College of Automotive Management, I have had an average increase of $804 per unit April thru July over my 90-day baseline average of $2703. I also increased my average number of units sold per month by 4 units above the same baseline average mentioned above in June and then 6 more than my baseline in July.”
Lorenzo France - First 5 months bottom line profit results - $79,497 Extra Gross Profit
Lorenzo’s employer made $79,497 of ADDITIONAL PROFITS from his increased unit sales and a much higher gross profit average per sale. What changed?
“I am excited to say I have sold more units and made more gross income since starting the course than I ever have before since being in the car business for 6 years. I increased my steep baseline average of 22 units sold per month to 23 units for two consecutive months and I had an average increase of $803 per unit for April thru July over my 90 day baseline average established in Dec, Jan, and Feb. There are so many things I didn’t understand about the business until taking this course.”
Abdi Ebrahimi - First 5 months bottom line profit results - $12,138 Extra Gross Profit
Abdi’s employer made $12,138 of ADDITIONAL PROFITS from a much higher gross profit average per sale in just five months. What changed?
“I had an average increase of $1,807 per unit every month over my 90-day baseline average of ($546) established in Jan, Feb, and March, since I started the training and increased my average units sold per month over my baseline of 5 units to 17.5 units per month. The knowledge I gained has been very helpful.”
Alfredo Labrador - First 4 months bottom line profit results - $123,303 Extra Gross Profit
Alfredo’s employer made $123,303 of ADDITIONAL PROFITS from a much higher gross profit average per sale and a many more units per month. What changed?
“I had an average increase of $1,807 per unit every month over my 90-day baseline average of ($546) established in Jan, Feb, and March, since I started the training and increased my average units sold per month over my baseline of 5 units to 17.5 units per month. The knowledge I gained has been very helpful.”
“I have been a Finance Manager for 5 years at Galpin Ford and have done many other courses, but this F&I one is certainly the best. I give it an Excellent rating. Since I graduated the College, I have increased my PVR by $70.00. I firmly agree with the processes taught and believe respecting your customer and loving them brings more business through them.”
“The F&I course is excellent. I definitely would highly recommend this training class to everyone who is in the Car Business. I think it is one of the best courses I ever had. It will help me to improve and bring in more gross for the dealer. After I completed the training, I raised my PVR by 29%, increasing it $250 per copy. Thank you very much for all your help.”
“I have worked as a Finance Manager for 16 years. I have had many training programs and courses over that time, and my goal for this training was to honestly represent my products and the company I work for, increase my per car average, and have fun while doing it. The College's Proprietary F&I Sales Process course is excellent, and I would highly recommend it to other people in the field, either looking to learn the trade or get better at it. By using these methods and since I have graduated the College, I have increased my income $219 per unit. It is a clear straight forward process that if done properly and systematically, it will eliminate issues, keeping customers happy, the dealer protected, and lead you to the end without any problems, increasing profits mostly every time. Thank you for everything.”
“I have more than 10 years of automotive experience, and even worked for an F&I product company that conducted F&I training for dealers that sold their products (Southwest Dealer Services). I decided to enroll in the College of Automotive Management to increase my skill level at Tuttle Click Ford in Irvine, CA. The online course provided by the College was more detailed and provided much more explanation than any other F&I training I had ever experienced (or delivered) and has helped me maintain a per car average over $1,200 per unit, with happy customers.”
“I have been in Finance for the past 5 years at Galpin Ford (#1 Ford Dealership in the World for 29 consecutive years). I rate the F&I Course excellent. By following these procedures, every single time a customer comes in to finance every detail will be explained. Customer are then happy, feel comfortable, and will trust you in a way that they know you are looking for their best interest. After I completed the training, I increased my PVR by $125 per unit. I loved the scripts, thought it was a great course, and felt it really benefited me. This training helped, and I would recommend it to others.”
“I have been a Finance Manager for 10 years at Galpin Premier (highline dealership) and have been one of the top-producing managers for the Company over the past 6 years. This is a really great course, and I believe everyone should take it. I increased my PVR $100 after completing it, and it truly benefited me and my business. I love how compliant it is, how it helps to have repeat customers, a better relationship with them, and higher CSI. It also helped me to understand and work subprime deals better. I have had a lot of F&I training over the years, and this one was really good. I rate it excellent, and I would highly recommend this course to others.”
“2.5 years into my F&I position at the Auto Gallery (Porsche) I decided to enroll into CAM's online program. At the time I was making $100K per year. I am making over double what I once was... (about $250,000 per year) and I owe much of it to the help of CAM. I loved that CAM taught me how to sell because no one ever had. No one taught me about leasing or subprime or anything of the like -- except CAM. From my experience and success, I recommend that this training be for ALL F&I managers, and even salespersons.”
“I have been employed by Galpin Honda for 3 years and have been in Finance for 2. My goal was to increase my PVR by $200, and ever since I set that goal, I believe that I have exceeded it. When I compare this course to others I believe that College of Automotive Management courses are more realistic and down to the point, and it covers real story examples that are much better than just theories. I rate this course excellent.”
“I started working at Galpin in 1999, and have been in Finance for the past 5 years. I rate the F&I Course excellent. By following these procedures, every single time a customer comes in to finance every detail will be explained. Customer are then happy, feel comfortable, and will trust you in a way that they know you are looking for their best interest. After I completed the training, I increased by PVR by $125 per unit. I loved the scripts, thought it was a great course, and felt it really benefited me. This training helped, and I would recommend it to others.”
“I rate this course as 'Excellent' and would highly recommend it to others. I rated the course the way I did because I believe it to be a very important aspect to the overall sale of a car. All parties involved, including the customer, the sales person, the finance manager and the dealership win! The sales person can have confidence that their customer will be protected and will also give great referrals and repeat business after the sale. The finance manager benefits because they are helping the sales staff retain a valued customer for future business and referrals, generating greater profits for the dealership and themselves personally while also protecting the customer. It is a win win for everyone. The course was very helpful to me as it showed alternative ways to present and overcome challenges when offering additional service products to a customer. It allows me to really have confidence and peace of mind when presenting these products because they are for the greater good for the customer.”
"I rated this course Excellent, due to how meticulous this course is going into every single detail and creating a formula for success. And not only that, but also explaining the exact reasoning to do it in that exact order. As well, as showing role plays of the process in action. Working at a dealership that has this process will show great professionalism, and show that a they care about there clients and staff. "
"When you’re up front about what’s not covered in the F&I products, it demonstrates honesty and transparency. A customer might initially be disappointed by exclusions, but they’ll appreciate the clarity by explaining the limits of the product will help the customers understand exactly what they’re paying for. They will appreciate knowing what they’re getting into and it's about setting the right expectations from the start. Customers who feel informed, valued, and supported are more likely to recommend your service or possibly to return when they need something else in the future. Clear, honest communication not only builds trust but also leads to positive reviews, referrals, and repeat business, which is always great for long term success in my opinion."
"This course is excellent because the proprietary F&I product sales process is both comprehensive and customer oriented. The process emphasizes creating a positive customer experience from start to finish, which is crucial for building trust and increasing product penetration. Several aspects stood out such as. focusing on customer satisfaction ensuring the customer is happy with the experience and purchase before entering the F&I office, which is a great way to start on a positive note. If the issues are all addressed early, it will prevent any problems later. Also eliminating interruptions in the F&I office ensures that the customer can fully engage in the presentation, leading to better understanding and fewer objections. Reviewing personal and credit information to identify the customer’s specific needs shows a tailored approach, making recommendations more relevant and valuable. Explaining the benefits and coverage of F&I products thoroughly and transparently, including costs and terms, helps customers make informed decisions. This transparency likely reduces buyer’s remorse. The process of isolating and addressing objections while maintaining customer trust. Overall, the structured approach balances professionalism with personal engagement, making it an effective process that benefits both the customer and the dealership."
"Excellent presentation. She went over each product slowly and fully explained the benefits of each product offered. She made it clear how each would benefit the customer. If you advise the customer what is not covered it can help build trust with the customer. Showing the potential downsides to the product will show the customer that you aren't afraid of showing the customer all sides. Explaining how to take advantage of the products offered will give them peace of mind knowing how they can use them if needed."
"I gave the course five stars as it was comprehensive, and included a sales process. Furthermore, it was an ethical way to sell, and sold ethical products. I love taking care of the customer, recommending correctly and only beneficial products to the customer as well as taking care of the customer, and this course included all of that."
"I am currently being considered for a finance position at my dealership. I had no idea how to do or what the finance office does. This course taught me so much and also gave me information that likely would not be taught to me since they are losing the one person that knows it all. I am already ahead with the knowledge I have gained."
"The F&I product benefits presentation was excellent. It maintained a clear focus on the customer’s needs and lifestyle, emphasizing how each product protects their time, money, and overall investment. The presenter explained the benefits in a relatable, personalized way. What really stood out was the honest and professional explanation of both what is covered and what is not covered. Rather than glossing over limitations, the presenter addressed exclusions clearly and confidently, which built more trust. That level of transparency shows respect for the customer’s intelligence and decision-making ability. In addition, the presentation included a brief but helpful explanation of how to collect benefits—who to contact, what steps to take, and how simple the process is when handled properly. That reassurance adds a lot of value for customers and increases their confidence in the product. In my opinion, being clear about both what’s not covered and how to use the coverage when the time comes is one of the most effective ways to build trust, loyalty, and commitment. Customers appreciate honesty and don’t want to be surprised later. When they understand exactly what they’re getting—and how to use it—it turns a sale into a service. In the long run, this approach leads to better CSI scores, stronger relationships, and more repeat and referral business."
"I rated the course a 5 star because the process that was shown is very crucial to not only developing life long clients for the sales person and the dealership but ensures that the customer is happy throughout the entire process. Therefore ensuring the customer is in the right state of mind to listen carefully and make informed decisions about how these products can benefit them instead of having pointless objections due to being unhappy. If an employer implemented this process in to every sales process and with every customer I would think very highly of them and the way that they run their business because it shows that they truly have the customers best interest in mind and go above and beyond to ensure that the customer is happy not only with the sales process but the ownership experience that comes with owning their new vehicle with these benefits to help them every step of the way."
"I was formerly a Sales Manager at my last dealership. I believe being transparent and honest goes along way with customers. In my experience once a customer catches you lying they take leave, so if you explain to them what's covered or not goes a long way because now the customer trusts you and you can now present your products."
"I rated this course five stars because it introduced me into an automotive industry segment that I was completely unfamiliar with and I now see the value and profitability that F&I products have for valued customers. I paid for these courses out of pocket in accordance with getting into a new career field."
"I appreciate the review. There were several things I learned that will help me improve my personal performance, as well as the performance of my department. My biggest takeaway was verifying 100% satisfaction. My employer did not pay for the program; however, it is less expensive than the JM&A training and provides much better instruction. The principles are relevant and usable. I would recommend this over any other program I've experienced so far. I am going to pitch the idea of my employer buying this program for all new F&I Managers."
"I would recommend this to anyone just getting started or been in the business 10 years. Its the new way of doing business. The car business changes all the time. No more shuck and jive. Now its service with a smile and developing relationships, which if you listen to any top sales professional in the world, its all about relationships. Will recommend for sure."
"Great course! It wasn't easy, but very effectively delivered. Due to being interactive, forcing you to complete roll play videos, quizzes and short paragraphs about the learning really helps the material absorb. I would hold a dealership in high regards if they paid for this course. It should be made mandatory as well as the leadership course. They are essential. A company would invests in their leaders, invests in themselves while developing a sense of loyalty from their staff. Very similar to "Help me Help you" mentality."
"1. I have rated 5 star. 2. I agree with the process suggested for F&I office. The process flows smoothly from one step to another. If we follow the steps chronologically then we know that customers are properly greeted, happy with the sales before F&I process starts, no conflicting situation or information will surface later, correct and relevant information will be collected for lienholder and DMV. And then F&I products will be explained without any interruption, and price will be disclosed at the right time. Eventually we can make sure customer is 100% happy. 3. At my current dealership where I work now, F&I managers go to product presentation right away with price. They try to make the process shorter but end up with lot of confusion and hiccups later. Eventually customers get a bad taste at their mouth resulting less repeat business. As there is no CSI for F&I in place, F&I managers are not keen on presenting benefits in detail resulting in customers are back frequently with lot of queries on what they purchased couple of years back. I will try to share my knowledge what I learned here to implement the process in my dealership. I believe it will increase more happy customers resulting in repeat business and referral."
"Having explored other options, I can confidently say that the F&I Sales Process from the College of Automotive Management stands out. It doesn’t try to overhaul what already works and instead, it perfects the fundamentals and delivers them in a format anyone can grasp, whether your brand new to F&I or already experienced. That’s what makes it truly exceptional." I definitely say it gets 5-stars. Usually, courses have a lot of hype. The reason I've rated this course as 5-stars is because, I have been in the industry for several years and have held several positions and figured that this course could not teach me anything that I didn't know already, however, I'd have to beg to differ. It has not only taught things I didn't know, but it has also expanded on what I do no. "Had my employer provided this kind of training, I likely would have felt a deep sense of loyalty to that organization—regardless of higher-paying opportunities elsewhere. It would have shown me that my employer valued not just the success of the business, but also my personal growth and long-term success. That kind of investment in people builds unmatched trust and commitment." I think all employers should invest in this particular training; however, I am happy that they don't because then the competition would too much."
"I believe these steps are great base for making the customer feel appreciated/wanted and most importantly feeling as we have there best interest in mind when helping them determine what they want to buy and what is most important to them. Like in all sales getting to know the customer is extremely important and building the trust level first will only help in selling of the products. I also like the idea of explaining the product first in full detail before discussing the price. That gives them the want/need urgency and letting them understand the importance of the benefits before getting into the cost."
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- 3000 W MacArthur Blvd Suite 695, Santa Ana, CA 92704
- (503) 748-0272
- info@collegeofautomotive.com
Hours of Operation
| Monday | 6AM-7PM |
|---|---|
| Tuesday | 6AM-7PM |
| Wednesday | 6AM-7PM |
| Thursday | 6AM-7PM |
| Friday | 6AM-7PM |
| Saturday | 6AM-6PM |
| Sunday | Closed |